{"id":1112,"date":"2026-02-05T14:01:51","date_gmt":"2026-02-05T05:01:51","guid":{"rendered":"https:\/\/bitpress.kr\/?p=1112"},"modified":"2026-02-05T14:08:10","modified_gmt":"2026-02-05T05:08:10","slug":"ai-agent-saas-beginner-guide-market-impact","status":"publish","type":"post","link":"https:\/\/bitpress.kr\/en\/ai-agent-saas-beginner-guide-market-impact\/","title":{"rendered":"Are AI agents eating jobs? The productivity explosion arriving with SaaS"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"1-ai\">1. AI agents: \u201cdigital assistants that get the job done on their own once you assign it\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a nutshell, an AI agent is&nbsp;<strong>software that, once you give it a goal, makes its own decisions and carries out the work for you<\/strong>.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/aws.amazon.com\/what-is\/ai-agents\/\"><\/a><br>It\u2019s not a chatbot that just answers questions. It looks at its surroundings (data and systems), fetches the information it needs, decides on its own what to do next, and pushes the task through to the end.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.mastt.com\/blogs\/what-is-an-ai-agent\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you say, \u201cAnalyze my card spending and draw up next month\u2019s budget,\u201d it reads your account and card data, analyzes spending patterns by category, compares them with this month, and even proposes a sensible budget.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/startfastventures.com\/the-rise-of-ai-agents-impacts-on-markets-productivity-and-investment-strategy\/\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-saas\">2. SaaS: \u201cinternet software you subscribe to monthly, with no installation\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SaaS (Software as a Service) is, in plain terms,&nbsp;<strong>a subscription software service you rent over the internet<\/strong>.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/azure.microsoft.com\/en-us\/resources\/cloud-computing-dictionary\/what-is-saas\"><\/a><br>Instead of installing and maintaining programs on your own computer as in the past, the provider hosts the software on cloud servers and you access it through a web browser or app.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.ibm.com\/think\/topics\/saas\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users: sign up and just pay a monthly or yearly fee<\/li>\n\n\n\n<li>Service providers: handle server operations, security and feature updates themselves<\/li>\n\n\n\n<li>Advantages: no installation, access from anywhere, and when your team grows you simply add accounts<a href=\"https:\/\/aws.amazon.com\/what-is\/saas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Much of what we use today, from email services and collaboration tools to accounting software and online store solutions, is already SaaS.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/azure.microsoft.com\/en-us\/resources\/cloud-computing-dictionary\/what-is-saas\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3---ai--saas\">3. Why are AI agents and SaaS getting attention at the same time right now?<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u201cToo much work, too few people\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies want to cut repetitive work, and labor-cost pressure is mounting. AI agents can automate much of rule-based knowledge work such as data collection, report writing, email replies and customer support.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wisdomtree.com\/investments\/blog\/2025\/04\/21\/agentic-ai-the-new-frontier-of-intelligence-that-acts\"><\/a><br>SaaS delivers these AI features as ready-to-use \u201cpackaged products,\u201d so companies can adopt them without hiring lots of developers.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.ibm.com\/think\/topics\/saas\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) \u201cAfter ChatGPT, the focus shifts from \u2018talking\u2019 to \u2018doing\u2019\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If 2023\u20132024 was about AI that answers well, like LLMs (ChatGPT and others), from 2025&nbsp;<strong>the focus is shifting from \u201cAI that talks well\u201d to \u201cAI agents that do the work for you\u201d<\/strong>.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-an-ai-agent\"><\/a><br>AI agents don\u2019t just answer; they are \u201caction-oriented AI\u201d that log into internal systems, change data, place orders and even adjust schedules.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/aws.amazon.com\/what-is\/ai-agents\/\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) \u201cCloud + subscription models have slashed the cost of experimenting\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the past, this kind of automation meant buying a solution for hundreds of millions of won, installing it on-premises (on your own servers) and customizing it.<br>Now a team can try SaaS with built-in AI features for a few tens of thousands of won a month and, if it works, roll it out company-wide right away.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.techtarget.com\/searchcloudcomputing\/definition\/Software-as-a-Service\"><\/a><br>The AI agent market is growing fast, too, expected to expand from $5.4 billion in 2024 to about $50.3 billion by 2030.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wisdomtree.com\/investments\/blog\/2025\/04\/21\/agentic-ai-the-new-frontier-of-intelligence-that-acts\"><\/a>\u200b<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">4. How our lives will change: \u201cExcel, email and reports change first\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI agents and SaaS sound grand, but in practice they are quietly starting to change the simple, repetitive tasks we do every day.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.mastt.com\/blogs\/what-is-an-ai-agent\"><\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Personal work<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatic sorting, summarizing and drafting of emails<\/li>\n\n\n\n<li>Automatic meeting notes and to-do lists<\/li>\n\n\n\n<li>Automating repetitive formatting in Excel and documents<a href=\"https:\/\/startfastventures.com\/the-rise-of-ai-agents-impacts-on-markets-productivity-and-investment-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Inside the company<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HR: automatic resume screening, interview scheduling, onboarding guidance<\/li>\n\n\n\n<li>Finance: automatic tallying of sales and costs, drafts of monthly reports<\/li>\n\n\n\n<li>Customer service: AI agents handle simple inquiries and pass only complex cases to people<a href=\"https:\/\/aws.amazon.com\/what-is\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Consumer services<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopping: agents compare prices and handle refunds and exchange requests for you<\/li>\n\n\n\n<li>Finance: bundling card, deposit and investment accounts to automatically generate a \u201cthis month\u2019s money flow report\u201d every month<\/li>\n\n\n\n<li>Health care: health-coach agents that automatically adjust exercise and diet based on wearable and hospital records<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, much of \u201cwhat we used to click and write ourselves\u201d will shift to agents handling it quietly in the background.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/startfastventures.com\/the-rise-of-ai-agents-impacts-on-markets-productivity-and-investment-strategy\/\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">5. How has it already affected the stock market?<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1) \u201cAI agents\u201d have become a new investment theme<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI chips (GPUs), cloud and data center infrastructure companies: more agents means rapidly rising demand for compute and storage<\/li>\n\n\n\n<li>Business SaaS companies: re-rated as \u201cagent features\u201d are added to existing SaaS (now seen as work automation platforms)<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n\n\n\n<li>Asset management and financial software: money is flowing into AI agent\u2013based investment and risk management solutions<a href=\"https:\/\/www.wisdomtree.com\/investments\/blog\/2025\/04\/21\/agentic-ai-the-new-frontier-of-intelligence-that-acts\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, billions of dollars are rapidly flowing into investment solutions based on autonomous agents and into AI-focused ETFs.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/startfastventures.com\/the-rise-of-ai-agents-impacts-on-markets-productivity-and-investment-strategy\/\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Productivity and margin expectations \u2192 valuation premium<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Companies that use AI agents well are expected<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>to grow revenue without adding headcount<\/li>\n\n\n\n<li>and to raise profit margins by cutting labor and operating costs.<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, a premium is already being attached to companies with a story of \u201cAI agent adoption \u2192 higher productivity \u2192 higher margins and growth.\u201d<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wisdomtree.com\/investments\/blog\/2025\/04\/21\/agentic-ai-the-new-frontier-of-intelligence-that-acts\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) The market itself is turning into \u201cmachine vs. machine\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Algorithmic trading has been around for a long time, but AI agents go beyond simple trading logic: they analyze news, earnings and macro indicators at the same time, adjust their strategies on their own, and even create new ones.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/startfastventures.com\/the-rise-of-ai-agents-impacts-on-markets-productivity-and-investment-strategy\/\"><\/a><br>That can make markets more efficient when liquidity is plentiful, but in a crisis it can amplify herding and volatility as \u201cmachines all run in the same direction at once.\u201d<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.wisdomtree.com\/investments\/blog\/2025\/04\/21\/agentic-ai-the-new-frontier-of-intelligence-that-acts\"><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6\">6. Where AI agents will hit the stock market hardest: what to watch<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Infrastructure layer<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GPUs and AI accelerators, memory, AI-optimized servers, networking and power infrastructure<\/li>\n\n\n\n<li>The more agents there are, the more demand for computing, storage and power grows structurally.<a href=\"https:\/\/startfastventures.com\/the-rise-of-ai-agents-impacts-on-markets-productivity-and-investment-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Platform layer (AI agent and orchestration platforms)<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Platforms that bundle multiple agents to run complex work (for example, accounting + tax + financial planning) simultaneously<\/li>\n\n\n\n<li>These are solutions that let companies build their own \u201cagent teams\u201d and plug them into internal systems.<a href=\"https:\/\/github.com\/resources\/articles\/what-are-ai-agents\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Application and SaaS layer<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depending on how well existing SaaS products such as CRM, collaboration tools, ERP and developer tools build in \u201cAI agent features,\u201d<br>companies in the same industry could end up either re-rated or left behind.<a href=\"https:\/\/www.techtarget.com\/searchcloudcomputing\/definition\/Software-as-a-Service\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Changing business models in finance and investing<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI agent-based advisory, automatic rebalancing and integrated multi-account management services<\/li>\n\n\n\n<li>In fund and ETF management, too, how well firms use agents is likely to become a new competitive edge.<a href=\"https:\/\/www.wisdomtree.com\/investments\/blog\/2025\/04\/21\/agentic-ai-the-new-frontier-of-intelligence-that-acts\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bitpress-insight\">BITPRESS Insight<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When looking at AI agents and SaaS as an investor, rather than trying to bet on the whole index,&nbsp;<strong>first sorting companies into \u201cAI users, AI suppliers, or both\u201d can be a meaningful strategy<\/strong>.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three groups are likely to be at the center of the medium- to long-term structural gains: 1) companies supplying AI infrastructure (GPUs, memory, cloud), 2) companies providing agent platforms and tools, and 3) companies that embed agents deeply into existing SaaS and services to lift productivity.<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><br>In particular, companies that start explaining in earnings releases or IR materials \u201cexactly where and how they are deploying AI agents,\u201d backed by numbers (cost savings, workforce efficiency, new revenue), deserve to be tracked separately as candidates for another round of valuation re-rating.<br><br>If SaaS was the rental business of the digital era, AI agents are its staffing agency. As investors, we should not stop at finding AI technology impressive; we should pay attention to how the way companies make money is changing. In the past, platforms with the most users were king, but going forward the market will be ruled by companies that hold the trust and data that let you hand work over to your agent with confidence. Check whether the tech stocks in your portfolio are simply selling tools, or evolving into companies that use those tools to deliver finished results to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>1. 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